CASE STUDY 4: UPS Sweepstakes: Ship your way to the Mediterranean (2007)
Increase awareness of UPS services and increase UPS sales for 350 PostNet locations in the U.S. This promotion was co-sponsored by UPS but exclusive to PostNet. The budget was $150K.
Developed a sweepstakes promotion to attract new customers and incentivize existing customers to ship UPS at PostNet. The more packages they shipped, the more entries they received.
I was responsible for the strategy, production timeline, communications and design of the entire promotion. A small team including a writer and a vendor coordinator assisted on the project.
The promotion accounted for a 7% increase in UPS sales system-wide that was above and beyond our usual projected growth. Our numbers were so dramatic in comparison to other authorized ship centers that UPS called us to find out what we did, and to see if they could recreate the promotion for other shipping partners.